According to sources, India stands in the third position and population of Smartphone users in the world and the device is used for shopping and browsing behavior in consumers. Recent research says men and women showed remarkable differences in their use of the device.
Meanwhile, men spend far more time playing games, women watch more music and video content. Further men outdid women when measured on the usage of shopping applications in some markets. Moreover, women spend longer time chatting than men every month.
A man spends more time in browsing the internet on Smartphone than women as they have many deviations and commitments when compared to men. As per a report, 20% of women are active on data enabled Smartphone. Moreover, the shopping apps are used more frequently by women than men as they reduce their time in shopping at malls and stores.